3 Lessons in Entertainment

A career in entertainment, whether on the production side or as a performer, is often referred to as a “labor of love.” While that expression can have a negative feel in the wrong context, learning the right lessons can help bring that love to cultivate a fruitful career.

Here are three lessons which have the potential to advance your career in the entertainment industry:

Invest in branding
Whether your entertainment industry endeavors are performance or production related, your personal branding is essential. After all, the entertainment industry centers on ensuring that you are “seen!” Branding professionals are key here, and are far from a “waste of money.” Meet with ad agencies who specialize in the entertainment profession, as well as social media and content creators who work with entertainers and production staff members. Find a pro to build a coded, professional-grade website.

Choose your team with care
This lesson has the potential to feel obvious. Of course you want to have good, dedicated, hardworking, ethical team members in your corner. However, finding those folks might lead to a more dedicated effort than originally planned. You might have to block off more time to read resumes and hold a series of interviews. The efforts will pay off, as you’ll learn more about potential candidates for your team and ensure that
members of your team are the best fits they can be.

Expect to hear “No”
When Lady Gaga first attempted to break into the music scene, she received “no” after “no” when she attended audition after audition. She was “too pop.” “Too theatre.” Not to mention, a group of her college classmates created a Facebook group declaring that she will never be famous. But, after years of “No,” she heard “Yes,” and she hasn’t stopped hearing it since “The Fame” was first released. The moral of the story? In an entertainment career, you will hear “no” from the “powers that be” more than you will hear “yes.” With direction, determination, grit, and making the right connections — you will hear your “yes.” The important piece of hearing “no” is learning to allow “no” to push you not to give up (even when giving up feels simple).

As in the case of any career or any passion, a life in the entertainment industry is worth fall of the lessons if it’s your true love.

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